To maximize the effectiveness of your video marketing efforts, it is crucial to ensure that the investment you put into creating the content, such as time, money, and resources, is well-spent and reaches the largest possible audience. This means that you should consider several factors, such as choosing the right platform to host your videos, optimizing your content for search engines, promoting your videos on social media, and ensuring that the content is engaging, relevant, and high-quality.
Professional Transcription Services in Marketing
Many companies and brands tend to overlook the significance of transcription services. However, incorporating these services can significantly enhance the reach of your video marketing campaigns through the addition of closed captions and subtitles in multiple languages. Understanding the benefits of this and how it can benefit your marketing efforts is crucial.
For various reasons, adding closed captions and subtitles to your videos can significantly increase their reach.
Increasing Accessibility
Closed captions are crucial for individuals who are deaf or have hearing difficulties, enabling them to participate fully in your video content. With around 48 million Americans having some hearing loss, providing closed captions offers an opportunity to serve a large portion of your audience. This creates positive and inclusive experiences for all potential viewers and helps prevent accessibility-related lawsuits that could impact your business.
Closed captions can be highly beneficial even for users who do not have hearing difficulties. Approximately 85% of Facebook users prefer to watch videos without sound, making closed captions a critical aspect that could prevent them from scrolling past your video and encourage them to watch.
In addition to increasing accessibility for the deaf or hard-of-hearing community, subtitles can also play a crucial role in making foreign films and TV series more accessible. By providing subtitles in different languages, the content can be enjoyed by a wider audience, regardless of language barriers. This helps expand the reach of your video marketing campaigns globally, as it opens up the opportunity for viewers who may not be able to speak the language in which the content was originally produced. Furthermore, subtitles also help non-native speakers to better understand the content by providing a clear and concise translation of the spoken words. This can enhance the viewing experience, making it more inclusive and accessible.
Increasing Visibility in Search Engines
In addition to making your videos more accessible for individuals who are deaf or hard of hearing individuals, incorporating closed captions and also subtitles positively impacts your search engine optimization (SEO) efforts. By providing valuable context to search engines, closed captions can help increase the visibility of your videos in search results, making it more likely for new users to discover your videos and your brand.
When you upload closed captions as plain text SRT files, platforms like YouTube and Google can use this information to understand the context of your videos better. This provides a significant advantage that can be leveraged to increase the reach of your video marketing campaigns. The closed captions offer valuable context to search engines, helping them to match your videos with relevant search queries. This can result in your marketing videos appearing higher on search engine results pages, increasing the chances of attracting new viewers and potential customers searching for relevant content.
Content Amplification
In today’s digital landscape, content amplification has become a widely adopted technique by entrepreneurs and businesses looking to expand the reach of their marketing videos. This strategy involves promoting and distributing your content through multiple channels to reach a wider audience and increase visibility. By leveraging different platforms and communities, content amplification helps to gain new and relevant audiences, resulting in increased engagement, reach, and conversions.
Content amplification can include tactics such as social media sharing, blogging, email marketing, and more. Content amplification can effectively reach and engage new audiences and ultimately help to drive more traffic, leads, and conversions for your business. It’s an integral part of a comprehensive marketing strategy and can play a significant role in the success of your video marketing campaigns.
Now you might wonder: “How can transcription be helpful in content amplification?” Here’s how:
Utilizing Transcripts in Content Amplification
When repurposing or amplifying your marketing content, having transcripts is essential to keep track of the message and themes in your videos.
While emails remain a popular and effective way of communicating with subscribers, you can take it to the next level by providing high-value content such as transcripts or newsletters. These can keep your subscribers engaged and help establish a stronger connection with your audience. In addition, transcripts can also play a crucial role in your email marketing campaigns.
Transcription can provide a starting point and save time, as you can use the existing audio and video content to create new content.
Before starting, you should note that when selecting content to repurpose, the following factors should be considered:
Use “Evergreen” or Relevant Content
When repurposing your marketing content, it is important to choose content that will remain relevant and valuable to your audience over time. This is known as “evergreen content.” This content is not tied to a specific time or event and can continue to drive engagement and conversions for years to come.
Chunk your Content into Smaller Segments
Breaking the content into smaller segments or series can also increase its versatility and make it easier for you to reuse it differently. For example, if you have a long webinar or podcast episode, you could break it down into several shorter videos or blog posts focusing on a specific topic.
Utilize Professional Transcription Services
It is recommended that you have the selected video or audio transcribed. This will help you keep track of the message and themes in the content and make it easier to reuse and repurpose in the future. Once the transcription is complete, you can choose the format you want for the new content. If you wish to create new videos, blog posts, or infographics, having a transcript will make the process easier and more efficient.
Conclusion
Adding captions and subtitles and having transcripts of your videos or audio can significantly benefit your marketing videos’ reach. By working with a transcription company, accurate and error-free captions, subtitles, and transcripts are readily available, making scanning through them more manageable and using the information to create new, original content, such as blog posts or newsletters. With accessibility and content amplification, you can execute your marketing plan in a way that will generate leads and ROI.
At Daily Transcription, we offer affordable subtitling, captioning services, podcast transcription, video transcription, and other audio transcription services, all aimed at helping our clients boost their business success.
We place a strong emphasis on accuracy and strive to produce captions and subtitles of the highest quality. With our long history of delivering error-free work and meticulous attention to detail, we have established a reputation as a leader in the industry. Our extensive experience serving a wide range of clients has honed our skills and ensures that we always provide top-notch transcription services.If you are interested in expanding your marketing videos’ reach using transcription, feel free to reach out to us, and we’ll be more than happy to help you out.