With the increasing popularity of video marketing, content creators have adopted videos as their primary method of content release. This is due to videos’ convenience and ability to grab attention. In 2020, Americans spent an average of over an hour and a half each day watching digital videos on devices. Businesses saw this as an opportunity to engage their audience by posting videos on social media and mobile devices. Transcription has become necessary to enhance the impact and effectiveness of these videos.
What is Transcription?
Transcription is creating a written copy of any audio or video content. The transcribed text can be recorded on physical paper or stored digitally on the internet. The transcription process is crucial in several industries, such as journalism, medical, legal, and many more.
There are several types of transcription, but the most popular is basic transcription. This type of transcription involves transcribing the audio or video content into a written form that is not necessarily a verbatim representation of the source. The objective of basic transcription is to provide a clean and clear written expression of the content without the distractions of irrelevant or repetitive words. In basic transcription, filler words, false starts, and other similar elements may be edited out as desired by the client.
What are Captions?
The most common transcription type used in social media is captions. Video captions are an essential tool for delivering the audio content of a video in written form. They are overlaid on top of the video as text, providing an alternative way for the viewer to understand the message. Captions are particularly useful in situations where sound cannot be played or where the viewer may prefer to read the content instead of listening to the audio.
Captions help videos stand out in crowded social media feeds and make them appealing to a more diverse audience, including those with hearing impairments. In Instagram reels or Tiktok videos, captions are typically burned-in, meaning they cannot be toggled on or off. Working with transcription companies can assist businesses and content creators in adding captions to their videos and establishing a robust online presence.
Importance of Sharing Videos with Captions on Social Media
Social media provides a unique platform with a vast global reach, allowing brands to showcase their content to a diverse audience. Companies can gain greater visibility and recognition by utilizing this platform, potentially increasing their customer base. However, more than posting videos on social media is needed to capitalize on its potential fully.
Adding captions to videos on social media is a crucial step in maximizing the accessibility of your content. Captions make your content easy to understand for those who may not be able to hear the audio or who prefer to read the content instead. This includes individuals who are deaf or hard of hearing, as well as those who may not speak the same language as the audio being presented.
Research has shown that 64% of consumers are more likely to take action after watching a video that they consider inclusive. By incorporating captions, you increase participation, improve the quality of your videos, and take advantage of opportunities to connect with potential followers or customers.
Captions can also greatly enhance social media engagement and search engine optimization (SEO) by improving the discoverability of your videos through search engines, making them more easily found by potential viewers searching for related content.
Moreover, captions also have the added benefit of making videos more engaging and entertaining, providing a visual representation of the audio content. This can help increase the viewer’s attention and retention of the presented information.
Why You Need Professional Captions for Your Social Media
Video marketing is a crucial aspect of modern-day marketing strategies, with the rise of social media and the increasing usage of digital devices.
Visually appealing content can only do so much in capturing a viewer’s attention, but it is the captions that hold the viewer’s focus and result in longer watch times. To effectively reach and engage your target audience, you need to ensure that your videos look good and contain accurate captions. Poorly written captions can harm your brand’s reputation and the content’s credibility, reducing the chances of keeping viewers engaged.
AI transcription options are widely available. However, they might be less accurate and error-free, albeit much cheaper. However, it is essential to note that businesses and content creators must invest time and effort into crafting well-written and engaging captions for their videos, as it can make or break your content’s searchability and reach.
That being said, using a professional transcription company offers numerous advantages for your project. Outputs by the highly-experienced and skilled transcriptionists will be accurate and error-free. If you have a team, it can be a more cost-effective approach as you won’t have to pay your in-house employees for the time spent on transcribing, allowing them to concentrate on their core responsibilities.
More importantly, professional transcription services are equipped to manage a high volume of projects, ensuring efficient and swift delivery of the transcription work.
Transcription plays a vital role in content creation and should be noticed. A Daily Transcription, our professional transcription team possesses a wealth of experience and is dedicated to delivering high-quality, error-free audio transcriptions for your subtitles and captions. With a diverse portfolio that includes work for various projects, we have gained specialized knowledge and skills in the industry.
Our team is dedicated to delivering top-notch captions and subtitles that meet your needs. Our process considers various aspects such as readability, timing, accuracy, and adherence to industry standards to produce captions and subtitles that serve their purpose and enhance the visual appeal of your content. Partnering with us means you can be confident that your captions and subtitles will be expertly crafted and contribute to an exceptional viewing experience for your audience.
If you are looking for closed captions for your content, don’t hesitate to contact us here, and we will be glad to assist you.