Market research plays a key role in knowing which of your new business ideas will succeed in the marketplace. Trend analysis and customer feedback are the building blocks for many significant commercial decisions.  Effective market research takes the guesswork out of determining what your customers need, how your business services can meet those needs and what your customers think about your products and services as a whole.

Market research involves the collection of crucial data in the form of surveys, one on one interview, marketing focus groups, opinion polls, risk analysis sessions to name a few. Most market research firms offer an audio or video record of the opinions and views of the general public as it is impossible to write down every little statistical data in real time while doing the actual interview or surveys.

One type of market research being utilized by business owners is Focus Groups, wherein a company gathers 6 to 8 focus group participants, asks their opinions and plots marketplace strategies based on the responses. The process of transcribing the conversation of the focus group session into specific words is challenging as the accuracy of focus group transcripts are crucial in whittling down the vast amounts of data to find your ideal target. This is where Daily Transcription® provides support.

Daily Transcription®, one of the most preferred digital transcription service providers in North America, can help your business keep accurate and solid written documentation of all your recorded focus group sessions. We are a team of professional, experienced and trained market research transcriptionists, ready to deliver on the fly and accurate transcriptions of focus group discussions, telephone surveys, one on one interviews, etc. on the schedule you require, at a price that will fit within your budget..

Daily Transcription® has an extensive portfolio and has transcribed focus group and market research recordings for companies such as Norton Anti-Virus, Kindle, and Netbooks, to name a few.

Focus group transcriptions can be tricky. Don’t get snowed under. Let our focus group transcription professionals do the long and tedious work. We provide market research transcription services for focus group discussions in a variety of digital formats including:

• Audio Digital Including but not restricted to: .WMA, .MP3, .WAV
• Video Digital Including but not restricted to: .WMV, .AVI, .MPEG's
• Transcription from CD, DVD and mini disc
• We also accept LTC (linear time coded) MP3's

Daily Transcription® adheres to the standards and rules of digital transcription. We pay close attention to the things that can easily be overlooked. For example:

• We focus on never missing or mistranscribing the difficult words and complicated phrases.
• We are able to differentiate the different voices on the recordings.
• Quality control is priority #1. We double and triple check each transcription using multiple professionals..
• We can even provide focus group transcription verbatim if you require us.

For even lower prices, we welcome companies to sign a contract with us for given volume guarantees. 

With your satisfaction in mind, our transcribers can provide immediate assistance.

Did you know Daily Transcription® offers Qualitative Market Research Transcription Services as well?

Accuracy and high quality are the standard we strive for. Touch base with us for a FREE, no obligation quote on your Focus Group project today!